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Division 05 / Podcast Advertising Host-read sponsorships

Extra sponsor pipeline. Your packages, your pricing, your rules.

For mid-tier shows with 5K-50K downloads. We source brands outside your current rolodex and sell your existing fixed-fee spots or packages. Commission-only on what we close, no model conflicts, no exclusivity.

0%
Retainer or setup fee
5K-50K
Downloads per episode
Your
Rate card, not ours
100%
Your direct deals stay yours
podcasts host-read mid-tier engaged audiences podcasts host-read mid-tier engaged audiences podcasts host-read
01
What We Do

Big networks ignore
them. We do not.

Ad networks chase 100K+ download shows. The most loyal podcast audiences live in the 5K-50K range. We fill that gap with host-read sponsorships brands can actually measure.

/ 001
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Mid-tier focus

Shows with 5K-50K downloads per episode. Underpriced inventory with conversion rates that match or beat top-tier podcasts. Arbitrage for brands that pay attention.

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Host-read ads

The host reads your ad in their own voice. No skippable pre-rolls, no dynamic insertion. Listeners trust the recommendation because it sounds like every other thing the host says.

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Niche audience targeting

We match by topic, demographic, and audience intent. Sponsors land on shows where their ICP is already listening, instead of spraying budget across generic placements.

01.5
If you already have a sales team

Not a replacement.
An extra pipeline.

You may already sell your own spots and use a fixed-fee package model. That is exactly why the pitch is additive, not competing. We do not impose a pricing model and we do not chase your existing sponsors.

/ 101
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Brands outside your current rolodex

We only bring you sponsors your team is not already talking to. Overlap goes to your team by default. No attribution fights.

/ 102
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Your packages, not our CPM

Fixed-fee spot buys, annual sponsorship deals, custom packages. We sell whatever you already sell at the prices you already post.

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Commission only on our deals

Zero retainer, zero exclusivity. Your sales team closes, it is theirs. We close, we invoice commission only after you are paid.

02
How It Works

From brief to
on-air in weeks.

01

You brief us

Tell us your product, target listener, budget, and the outcome you want. We map your ICP to podcasts with the right audience and content alignment.

02

We match podcasters

We present a curated list of mid-tier shows with verified download numbers and audience data. You approve the shows, the talking points, and the budget.

03

Host records the read

The host records the ad in their own voice and style. You get script approval before it airs. Spots run pre-roll, mid-roll, or post-roll depending on the placement.

04

Track conversions

Promo codes, vanity URLs, and attribution data show exactly what your spend returned. We report on downloads delivered, code redemptions, and revenue attributed.

03
Who This Is For

Built for brands
that need trust.

/ DTC
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DTC brands

E-commerce brands that need a trust layer paid social cannot deliver. Host-read podcast spots build brand and drive promo code redemptions at a fraction of top-tier CPMs.

/ SAAS
+

SaaS companies

Software brands targeting specific professional audiences. Tech, productivity, and B2B shows in the mid-tier range deliver decision-makers that display ads cannot reach.

/ SRV
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Services and coaches

Agencies, consultants, and service businesses that need authority and reach. A host endorsement on the right show drives qualified inbound for months after the spot airs.

/ MDA
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Media brands

Newsletters, apps, and other podcasts looking to cross-promote. Mid-tier podcast audiences are ideal acquisition targets for adjacent media products with subscription models.

04

Got a podcast or a product?

Whether you host a show or want to sponsor one, we make the connection. No network gatekeeping, no long commitments.